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Creative Space

During creation of the new ID for the IAB MIXX Awards we focused on the concept of the MIXX Awards statuette created from many small elements of squares that could create a cohesive buckle for all categories.

And so, every square, every element symbolises a category and their sum created the statue, which we all know.

The whole piece was embedded in the space in which individual elements refracted in a distinctive colourful way.

Together with a friendly 3D studio, we animated every element of this composition in order to finally produce the main spot, and unified spots for all categories as well.

This identification has been in use for over two years now when those statuettes, which are ones of the highest importance in the industry, are awarded.

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