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Be creative at all times

The use of API (Application Programming Interface) in social activities to build micro campaigns has a bright future ahead. Especially, when you try to squeeze everything possible out of the API.

Before the world got completely crazy about Instagram, we had helped Fanta with building a system which would enable the entire campaign to be executed via this popular social medium. The user could be transferred from IG to the “Hall of Fame” located on a dedicated landing page. Such a simple yet impressive activity turned out to be a hit!

Nationwide hashtag campaign, presenting content in dynamic galleries connected with permanent graphical elements and making it possible for brand fans to become faces of Fanta created results which exceeded our expectations.

Running successful Instagram campaigns is easy, but never forget to score users for photos and hashtag activities. For that you need custom-crafted LP with basic rules, galleries and awards like the one mentioned above.

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